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Hello! Welcome to the little corner of the universe where you can learn about me as a designer, find curated case studies, shipped assets, and a deep dive of my design process. Because some of the designs that I've shipped are under confidentiality agreements, what I can showcase here is limited. To get in touch, feel free to ping my inbox. Best, Holly Jade |
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UXONOMYUXONOMY is a UX resource for founders + coders. Founded and designed by yours truly. The goal of this project is to help non-designers better understand User Experience, learn the UX Design Process, and leverage it to better their projects as well as bring new app ideas to life.
UXONOMY is created by Holly Jade and thus 100% Design, Research, & Writings are by yours truly. |
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MOONCAKEYour time-of-month, simplified. A women's cycle tracker application.
After benchmarking various period tracker apps, I found that the leading ones were: Led by men, foreign to the US, poorly designed and/or catered to women only looking to get pregnant. Why was it so difficult to find a simple, well-designed women-led, period app? Being a modern day feminist who is also a designer in silicon valley, I felt in my gut that I wanted to do this. It was meaningful for me to design an app that served women, by women. -- Mooncake is the simplest period tracking app. Period. The goal was to create an ultra simple period tracking app that allowed women to have a friction-free period. While also, designing a friendly and quirky brand to integrate as a key component of the company’s UX. *This project was designed in 2016 pre-Apple's period tracker launch* |
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APPLEGraduate Master's, UX, 2013. Assets of this work remain under strict NDA.
My Role: Worked closely with engineering + engineer managers to identify user pain points. Designed UX research that focus on both user behavior and attitudes.Conducted research using a variety of qualitative methods and a subset of quantitative methods (i.e. surveys, observational studies, etc.). Worked cross-functionally with design, product management, content strategy, engineering and marketing. Communicated results and illustrate suggestions in compelling and creative ways such as storyboarding and visual information architecture. Awards: First place award for Apple's app store campaign. Submission and judge criteria included presentation to Apple executives.The prompt was to design a targeted channel-specific outbound marketing campaign driving outsider traffic to Apple’s app store on a zero-budget limitation. Lead and developed communication process for cross-collaboration of a multi-functional work team. Creative ideation, campaign assessment, industry research and stakeholder analysis were key. Lead cross functional team of 5. Placed 1st from over 200 Apple internal entrants. Presentation creation + execution to senior Apple leadership and peer employees. Campaign creation included overall strategy, program management tactics, overall concept and implementation controls to drive outbound traffic to the App store, to date, there are over 75,000,000,000+ downloads on the app store. [Assets under strict NDA] |
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Your Bucket List, SimplifiedA simple bucket list app, centralized around travel and world exploration. Discover, plan, and share your bucket-list itineraries. Share them with your travel companions, and build a following from your adventures.
My Role: Lead Designer -- working with product manager, project owner, developer team, and founders. Holly Jade, Mintboxx collaboration with New Lion. Funded startup venture. [NDA protected] |
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A Social Discovery AppA live project collaboration with New Lion Labs.
Tam tam is a mobile social hiking application that allows outdoor enthusiasts to discover new trails and sites curated by their network. This application allows users to sort and filter trails by distance and value-based features. My Role: Lead Designer -- working with a design manager, product manager, project owner, and founder. Design Deliverables: Included UX research, feature and spec build, wireframes, overall UX, app design architecture, copy, UI design, Sketch to Invision Prototyping, Design demo [NDA Protected] |
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Where complexity meets elegance.
Full stack design, from wire-framing to high-fi prototyping, brand integration, user research, and designing for accessibility. My Role: Full-Stack Designer. Including UX Research, Low-Med wireframes to high fidelity prototyping, brand integration, comprehensive user research, usability testing, and working closely with developers to consistently ship new products, adding and refining design across suite of products. Also, helps with creation of the team's design Interface Guide to create a cohesive experience across all new and existing product builds. |
Product and UX Design for
Funded Startups + Silicon Valley Tech Companies
I have been designing experiences for software for 7, going on 8 years. I have worked with/on a range of companies including Facebook, Apple, and a suite of well-funded startups backed by investors such as Sequoia Capital and independent angel investors. I have worked in rounded agile teams (product managers, developers and designers) to fast-paced well-funded startups where I have been the principal designer on a team of developers; additionally I have launched my own bootstrapped ventures. Below is an archive of various companies and apps that I've had the honor to design.
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Apple
International Realtime Collaboration Apple User Research, Product Management Interface Guide, Usability, Design Systems Yelp User Acquisition, Engagement, Retention Wellconnect Full-stack UX Design, Lo-Med-Hifi GrayVyne Full-stack UX Design, Lo-Med-Hifi |
Sequioa Capital: Akita
UX Research, Full-stack UX Design, Lo-Med-Hifi Interface Design, Product Brand Design Mooncake User Research, Full-stack Design, Development Black-Buddha User Experience and Brand Guide Yelp Content Strategy Strudl Full-stack UX Design, Lo-Med-Hifi |
Apple
Full-stack User Experience Design Referberry On-boarding and Brand Design Apple Apple Award, App Store Campaign Design and redesign for Accessibility Trex Full-stack UX Design, Lo-Med-Hifi Incident Stream Full-stack UX Design, Lo-Med-Hifi |
RECOMMENDATIONS
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"I highly recommend working with Holly. She is creative, easy to work with, and delivers thoughtful and beautiful designs. She is user-focused, a great communicator, and great at guiding early-stage teams through design thinking. I initially hired Holly to work with us on figuring out the user experience and work flows for our very first demo and we have continued to work with her since. Holly filled a crucial gap by taking us from high-level product intuition and technical prototyping (with inscrutable command-line output) to a design demo that key stakeholders found exciting (and a compelling extension of their current workflows) and whose value even non-stakeholders could easily understand. She was organized and methodical about walking us through user interviews and creating our user personas. She was also patient about getting our team up to speed on design thinking. I had been concerned about how things might go with bringing a designer into such a technical product so early, but Holly handled everything well, including doing the appropriate background reading and research to get up to speed. What I've liked most about working with Holly is that she has not just been helping us build design artifacts, but also much deeper understanding of who we're building for and why we're building it."
- Jean Yang, Sequoia VC Funded Founder - Akita “Holly is an extraordinary person. Not only is she intelligent, energetic, capable and competent, she is a person of the highest integrity. Holly exhibits the qualities and commitment we need in industry. With strong communication and analytical skills, great interpersonal and team building skills, and a creative spirit, I highly recommend Holly.” - Dr. Linda Naimi, VP International Leadership Council “Holly is a natural leader and has mentored me on focusing teams and maximizing potential. While driven, she is a team player, and knows the value in seeking the opinions of others. Holly’s creativity, passion, and daringness to break the rules, serve as an inspiration for my own work. I highly recommend Holly.” - James Cazzoli, Designer of JUUL, Google, Apple, OXO “Holly is self-motivated, engaging, curious, thoughtful, open-minded, and energetic. She is someone who brings more than just a casual interest in the subject at hand, [Moreover] She seems to have a natural tendency to draw the best out of others.” - Dan Robertson, Hewlett Packard "Holly is organized and very timely. One of the best parts about working with Holly as a designer, is that she is great at listening to stakeholders and gathering feedback. She knows how to ask the right questions and was super easy to work with; I recommend Holly." -Nat Chambers, COO, Funded Silicon Valley Startup - Bridge Athletic Need a Full-Stack UX Designer for your idea/product? Message Holly directly |
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MY ACTIVE TOOLBELT
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ADDITIONAL
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